Wednesday, July 30, 2014

DIGITAL ADDICTION


Are you addicted to the Digital devices?  If you do not know the answer to this question try to answer the following questions:

  1. Are you sleeping with the mobile phone or iPAD next to your pillow?
  2. Are you checking the phone in the night whenever you wake up?  
  3. Are you checking your emails and messages first thing in the morning?  
  4. Are you checking your facebook page once in every 15 or 20 minutes?
  5. After posting a picture in facebook are you anxious to see how many likes have come?
If your answer to any of the above questions is Yes then you are addicted to Digital Devices.  Is there a specific age at which you can get addicted to facebook?  My research shows that there is no age group for digital addiction.
 
I saw a family of four - husband, wife, daughter and son in the Airport recently and we were waiting for the flight.  During the two hours of waiting time all the four were busy with their respective digital device and there was absolutely no conversation between them.  If at all they wanted to converse, I think they would have sent a message to each other on WhatsApp.  I find almost everyone glued on to the digital device whether it is on the road or in the mall or in the coffee shop - wherever and everywhere.  There are people who even carry the digital device to the toilet and use it there.  I saw a man use his digital device in the swimming pool recently.

The convenience of digital device is unquestionable.  You can converse with family and friends who are in a far off location.  You can have a video chat and send pictures and exchange notes.  It is really very convenient when your near and dear are at far off places.  You feel that you are with your near and dear if you are connected through facebook, WhatsApp or Skype.


While children are addicted to playing games on the digital devices adults are addicted to social media sites like facebook, twitter, etc.  Earlier the games were available in tapes or cassettes or memory cards and could be played only on specific device like Gameboy or Playstation.  With the games now being available online and with the convergence with the social media the addiction to gaming is actually growing by leaps and bounds.  Gaming has reached its own levels over the years and now there are virtual communities and virutal identity which makes it easier for the gamer to adopt different personas.  Gaming was initially seen as a good exercise for the brain as it helped in developing quick reflex.  Now it has gone into completely different proportions and is actually causing more problems to the brain than improving only the reflex. 

The availability of wifi connection wherever we go and the luxury of the 3G or 4G connection makes it even more easier for the access to whatever we need and whenever we need.  The worst thing is each of us have more than two or three different devices with us.  We have a mobile phone, laptop and a tablet.  More and more people are found to be using the digital device even while driving on the road.  This is the most dangerous part of the whole addiction.  My younger son Akshay told me couple of days back that I am addicted to Facebook.  After pondering over that comment I slowly realised that yes I am addicted to Facebook.  

When I was a child I use to see people who were extremely confident and comfortable dealing with human beings and were extremely uncomfortable with digital and electrical devices.  I have seen people get very nervous on the phone and unable to speak clearly but were extremely confident and comfortable in personal interaction - face to face.  Now after a few decades I find the reverse situation wherein people are very comfortable with digital devices and fumble when they are face to face.

The Digital Devices were invented for our convenience and use.  We should know how to take advantage of these devices.  We should not surrender ourselves and become slaves of these devices.

T.P.Anand
Dubai, U.A.E.
30th July 2014

Monday, July 7, 2014

MOTOROLA V3

V 3 was launched by Motorola in the third quarter of 2004 and by March 2007 this model sold more than 100 million sets making it the best-selling clamshell phone in the world and continues to maintain that record.

When Motorola launched the V3 in the third quarter of 2004 it was the thinnest phone in the world.  Yesterday my elder son Ashwath wrote to me that V 3 is  now 10 years old.  Time flies and so soon we have spent 10 years from the time this wonderful device was launched.  It changed several things across the globe and more importantly it changed my life.

Though I am a finance man, I moved into Dealer Sales and later into Trading in Mobile Phones because of the phenomenal success of this device V 3.  I have personally sold thousands of V 3 Phones during 2006 and early 2007.  The entire range of phones in the Motorola line up crashed in the second quarter of 2007 due to wrong pricing decisions.  What seemed a long run of success was very short lived due to one bad decision on pricing.

I have used the V3 and V3i for a long long time and it was an amzing phone.  The feel of holding the phone and the ease of using the phone made it an incredible success.  V3 is the most comfortable phone that I have ever used in my life.

Motorola then launched the V3 Gold with co-branding with Dolce and Gabana and that was again a huge hit in the market particularly in Middle East and Europe.

The colour variants in the V3 and V3i continued with black, blue, silver, pink and so on.  When the pink was launched I thought it will not sell well but my gut feel was proved wrong by the market.  V3 Pink used to be a most soft after model and we had to run around Motorola for the allocation of stocks in those days.

V3 became the lifeline for several traders around the world and calls kept pouring into my end for deals.

The software, language pack, charger pin, manual though were all standards features in any box containing a mobile became crucial factors.  Depending the region to which the phones were shipped one had to be clear about these details and carefully conclude the deals.

I learnt a lot on trading, deal making, stock management, pricing, logistics, cash rotation, and the the list would go on.  It was an amazing once-in-lifetime experience dealing with the huge success of V3 particularly during 2005 and 2006.  I sincerely thank Mr.Rajkumar, Neal Barros, Bahjat Mirza for all the experiences, knowledge, challenges, learnings and the wonderful memories.

I am wonder struck at how the fortunes of the company changed dramatically due to one successful model V3.  I am equally wonder struck as to how the company lost that golden opportunity and slipped from a high pedestal overnight due to one bad pricing decision.  It calls for a Case Study for the Management Schools and I shall write the case study some day in the future.


V3 is not a phone it is phenomenon.  Long Live V 3 and its Success Story.

T.P.Anand
Dubai, U.A.E.
7th July 2014