SOMETHING SMAK is a new born enterprise which was founded on the 1st January 2015 by two young first generation entrepreneurs in Dubai. 2015 is going to be a year of start-ups. I read recently in a magazine in India that lot of new ventures will come up in the year 2015.
The products are services are now being transmitted more than being transported. In this era of technological advancement we will see more and more start ups which will be operated only with one laptop and no other infrastructure. These start ups will have the greatest advantage of being low or almost zero on fixed costs and hence the products and services are bound to be priced reasonably.
In any buying decision the clinching moment when the decision is made is actually when the consumer mentally compares the Perceived Value with the Price. Irrespective of whether the product is needed or not the buying decision is made when the consumer feels that the perceived value is higher than the price.
Start Up Enterprises also have the greatest advantage of using the social media and hence do not even need a Server or a Website for advertising and showcasing their products and services.
I am going to write a series of articles on Start Ups in 2015 and first one I have chosen is Something SMAK.
The idea and the concept of focusing on Jewellery is very good. The young and old today are keen to possess Jewellery, Accessories which are in fashion. 
We have a saying in tamil "Aal paadhi aadai paadhi" which means that the person is only 50% and the other 50% is the dress and accessories that one is wearing.
If you look good you will obviously feel good. When you feel good you are confident and you perform better. Hence it is important for all of us to look good first.
I have invited quite a few friends of mine to like the facebook page of Something SMAK today morning and then decided to follow-up with this write up with some pictures.
The art of making jewellery with paper is called "Quilling". It is handmade with quilling tools. These paper quilled jewellery are absolutely light in weight and can be made to suit the taste of any generation.
Terracotta jewellery is made out of Clay. The clay is made into the desired shapes and sizes, baked in an oven and then hand painted. Terracotta jewellery look very elegant on any Indian outfit.
Terracotta jewellery is made out of Clay. The clay is made into the desired shapes and sizes, baked in an oven and then hand painted. Terracotta jewellery look very elegant on any Indian outfit.
The designs are trendy and some of the products I feel can be worn by all age groups. The concept, designs and style are really very eye catching and appealing.
These Jewellery are quite nicely done with natural products which are environmentally safe. Each piece is hand crafted with precision and comes with unique design and high quality.
The two youngsters who have started Something Smak in Dubai are doing this as a pastime with lot of passion and involvement.
Please visit the facebook page and order for the Jewellery of Something SMAK:
https://www.facebook.com/SomethingSmak
I wish the Something Smak Team all the very best in 2015. You have made a good beginning and you will surely grow your business and be successful.
T.P.Anand
3rd January 2015
Dubai, U.A.E.
Dubai, U.A.E.
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